Breaking into the publishing world is a dream for many writers. However, the path to getting published can be challenging, especially when approaching professional book publishers. If you’re an aspiring author, avoiding common pitfalls can make your journey smoother and increase your chances of success.
Here, we’ll explore some of the most common mistakes authors make when reaching out to publishers and how you can steer clear of them.
1. Not Researching the Right Publishers
One of the biggest mistakes authors make is sending their manuscript to the wrong publishers. Every professional book publisher has specific genres and types of books they specialize in. Submitting a sci-fi manuscript to a publisher who only handles romance novels wastes your time and theirs.
How to Avoid This:
Research publishers thoroughly.
Review their submission guidelines and catalog to ensure your work aligns with their preferences.
Make a list of publishers whose goals match your manuscript’s theme.
Example: I once met an author who sent their poetry collection to a children’s book publisher. Unsurprisingly, it was rejected. After targeting poetry-focused publishers, they landed a deal.
2. Ignoring Submission Guidelines
Every publisher has specific submission guidelines that detail what they expect from authors. Ignoring these guidelines can make you appear unprofessional and harm your chances of getting noticed.
How to Avoid This:
Read submission guidelines carefully on the publisher’s website.
Follow instructions about file formats, font sizes, word counts, and additional documents required (like a query letter or synopsis).
Double-check your submission to ensure it meets every requirement.
Tip: Think of submission guidelines as a test of your ability to follow instructions. Publishers see this as a reflection of your professionalism.
3. Sending Unpolished Manuscripts
Many authors rush to submit their work without properly editing or proofreading it. A manuscript riddled with errors signals to professional book publishers that you’re not serious about your craft.
How to Avoid This:
Edit your manuscript multiple times.
Consider hiring a professional editor to refine your work.
Have trusted friends or writing groups review your manuscript for feedback.
Example: A friend of mine received multiple rejections for their novel. After investing in professional editing, they resubmitted the polished version and secured a deal.
4. Failing to Write a Strong Query Letter
The query letter is often your first impression. A poorly written or generic query letter can ruin your chances, even if your manuscript is exceptional.
How to Avoid This:
Personalize your query letter for each publisher.
Highlight the uniqueness of your book and why it fits their catalog.
Keep it concise and professional while showcasing your passion.
Tip: Avoid using overly dramatic language or exaggerating your achievements. Be authentic.
5. Lacking a Clear Target Audience
Publishers want to know who your book is for. If you can’t define your target audience, it’s harder for publishers to envision how to market your book.
How to Avoid This:
Identify the demographic your book caters to.
Include this information in your proposal or query letter.
Research comparable books and mention how yours stands out.
Example: Saying, “My book is for everyone,” can be a red flag. Instead, be specific: “My book targets young adults interested in fantasy and coming-of-age stories.”
6. Overestimating the Value of Your Book
It’s natural to believe in your work, but claiming your book will be the next big bestseller or that no book like it exists can come off as naive.
How to Avoid This:
Be confident but realistic about your book’s potential.
Focus on what makes your book unique without overhyping it.
Let the quality of your work speak for itself.
Tip: Publishers appreciate humility and professionalism. Let them decide the market potential of your book.
7. Not Being Open to Feedback
Some authors are unwilling to accept constructive criticism from publishers. This rigidity can hinder your chances of building a successful partnership.
How to Avoid This:
Be open to feedback and edits suggested by publishers.
Understand that their goal is to make your book more marketable.
View criticism as an opportunity to grow and improve.
Personal Experience: When I submitted my first manuscript, the publisher suggested significant changes. While it was hard to accept initially, implementing their suggestions transformed my book into a much stronger work.
8. Submitting to Multiple Publishers Without Transparency
Simultaneous submissions (submitting to multiple publishers at once) are common, but failing to disclose this can damage your credibility.
How to Avoid This:
Mention in your query letter if you’re submitting your manuscript to other publishers.
Notify publishers immediately if your book is accepted elsewhere.
Tip: Honesty goes a long way. Publishers appreciate transparency.
9. Underestimating the Importance of Marketing
Some authors assume that publishers will handle all marketing efforts. However, most professional book publishers expect authors to be involved in promoting their books.
How to Avoid This:
Develop your online presence through social media or a personal website.
Be prepared to participate in book signings, interviews, and events.
Collaborate with the publisher’s marketing team to maximize reach.
Example: An author I know saw a significant boost in sales by actively promoting their book on social media alongside the publisher’s efforts.
10. Giving Up Too Soon
Rejection is a natural part of the publishing process. Some authors become discouraged after a few rejections and give up on their dreams.
How to Avoid This:
Treat rejection as a learning experience.
Seek feedback from publishers who are willing to provide it.
Keep refining your work and submitting to new publishers.
Tip: Remember, even bestselling authors like J.K. Rowling faced numerous rejections before finding success.
Conclusion: Approach Publishers with Confidence and Preparation
Working with professional book publishers can open doors to a successful writing career, but it requires careful preparation and the right mindset. By avoiding common mistakes like neglecting research, submitting unpolished manuscripts, or writing weak query letters, you can significantly improve your chances of success.
Remember, every step in the publishing process is a learning opportunity. Take the time to understand what publishers are looking for and present your work in the best possible light. With persistence, professionalism, and passion, your manuscript could be the next great story to captivate readers around the world.
